Distribution of video over the web has reached its tipping point.
All social network video consumption aside, there is a massive trend in pushing video to the web. Television networks are doing it, educational institutions are doing it, certainly advertisers and agencies are doing it. Even the Whitehouse is doing it.
Digital Asset Management (DAM) can bring companies great value and innovation. But like all technology, it can also lead to costly project failures and lost opportunities. The difference is no accident. Success is the result of knowledge and experience.
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